Type
UX research, branding and product Design
Client
Lassie Pet insurance, Hyper island project
Role
UX Research, Visual Design
Team
Annette Emmoth, Therese De la Gardie, Solveig Solheim, Erik Bjerkesjö, Daniel Frank Sanchez
Brief
The goal is to establish the brand as bold, brave, authentic, reliable, and modern, while also bringing consistency to the brand's image.
Challenge
Our research, which included surveys and interviews, revealed that while the brand is perceived as professional and reliable, there is a noticeable lack of warmth and approachability in how the target group perceives the brand.
Solution
By adopting a more everyday feel in the style of imagery, incorporating a sense of humor, and offering suggestions for more playful and engaging social media posts, Lassie can foster a sense of warmth and closeness with the target group.
After researching Lassie's social media strategies, I proposed a more engaging approach. This involves using Lassie's graphic elements in innovative ways and creating a warmer tone of voice. The strategy includes sharing heartwarming stories and providing added value for the audience.
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Our research involved conducting a survey to gain insights, which guided the questions we asked during subsequent interviews.
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A new tagline that shows Lassies unique preventative angle.