Type
Editorial
Clients
Bonnier Publications, Aller Media, It’s Media, A4, Salvation Army, Exclama Comunicación, Editorial Ibérica América
Role
Art Director, Graphic designer, Project manager, Photographer, Journalist
Magazine design
With more than two decades of experience in the field of editorial design I have worked on projects where I rebranded magazines as well as working according to a graphic profile.
I have often been responsible for the entire process from idea to print-ready files in production at workplaces. I have worked a lot with monthly magazines, customer and internal magazines, and annual reports. I have also worked with advertisement production, both in print and in the form of digital banners.
I worked on the design for Singular, the magazine for Banif, which was at that time Santander's private bank for large estates.
I redesigned Trofeo Golf, which was at the time Spain's oldest golf magazine.
Salvation Army’s magazine, Stridsropet
Brief
Redesign of the over 100-year-old magazine Stridsropet to so it could evolve both visually and in content.
Challenge
A challenge was to make a solution that would suit a variety of target groups and stakeholders.
Solution
Based on the organisation’s values and message, as well as the purpose and target audience of the magazine, I gathered inspiration for a new layout that would work for the different sections we had developed. During the process, I had several showings where the working group was able to provide feedback on the design.
