Brief

Löparboxen, a Stockholmbased Gym Box, aimed to expand its membership base.

Challenge

Through surveys and in-depth interviews, I discovered that the target audience greatly valued the strong sense of community at the small gym, as well as the staff's specialized knowledge. The group wanted to challenge themselves and achieve new personal goals. However, the existing branding did not effectively communicate these positive aspects of the gym experience.

Solution

I developed a comprehensive brand book for Löparboxen, including a new logo, fonts, and colors, all grounded in a strategy informed by research insights. Additionally, I conducted a photo shoot to provide authentic images for their website. As part of the research, I identified areas for practical improvements, including necessary updates to the website. I rewrote the website content to improve clarity and align with the desired tone of voice.